I was a digital design intern in the Design Co-Op program during the Fall 2022 session in the Oral Care department at Procter & Gamble. During my time there I was given the opportunity to create impactful digital solutions for the oral care department across a variety of platforms.
Me: Digital Design Intern
Peter Middleton: Intern Manager/Design Advisor
Dana Moon: P&G Dental Hygienist
September 2022 - December 2022
During my time as a digital design intern, I redesigned a denture cream website to be more of an information hub for denture discovery, encouraged connection in oral care through designing a sharing option feature for the Oral-B iO app, and created a method of documentation for dentists to enhance post-appointment patient care within the Oral-B iO app as well.
The Oral-B IO app, which is a companion app for the Oral-B IO toothbrush series, is one of the primary products of the oral healthcare department at P&G. The team is looking for new ways to provide value with the toothbrush and app as the product continues to grow.
I was challenged to design something that would benefit the department of oral care. When speaking with users of the Oral B iO toothbrush, I found that many users mentioned they used these toothbrushes with their families, leading me to design something that could benefit older users of a family unit.
How might I design a sharing experience for the future of the Oral-B iO app?
To illustrate how an older adult might find the Oral-B IO toothbrush and its app helpful, I created a storyboard to share with stakeholders.
The final design is a data sharing feature that allows users to invite others to view their brushing data with them, send reminders, and track their progress.
How might we assist patients be better about taking dentist-recommended actions post appointment?
Currently, the oral care department has been working with dentists to see how they might be able to improve the patient experience with their oral care providers. The dental hygienists that work with this department mentioned that they did not see much patient improvement between appointments.
According to other research studies, patients tend to forget 40%-80% of the information that is given during medical consultations, leading to low improvement rates. We spoke to 6 users to further understand why recalling things from a visit to a healthcare provider can be difficult.
Unclear instructions given, patients unsure about specific actions to take afterwards.
There is information overload from the conversation and dental actions.
Reliance on remembering spoken instructions is hard, patients forget details.
From our findings, I determined that providing a visual way for dentists to document their instructions could be beneficial in helping patients remember and act upon their instructions in the future. I explored 3 different interface options with my manger, and we decided to further develop the option that most closely aligned with our goals.
We decided to explore the design of a visual diagram as a note-taking tool because it would be easy for dentists to use during the appointment and also be something easy for the user to understand afterward.
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During my intern projects, I came to understand that designing goes beyond what is on a user's screen, but instead captures the whole experience from end-to-end. Considering the touch points that lead a user to a digital product will lead to a better understanding and solution of the pain points you're solving for.
This was the first time where I designed features to fit into a digital product with an established design language and I learned how important it was to understand the existing design language to be able to adapt the existing components to fit my proposed designs.
